SIMEI partner of EurHop: synergies between innovation and craft beer

SIMEI was a partner of the 2025 edition of EurHop – Roma Beer Festival, the key event in Italy dedicated to craft beer.

The partnership between SIMEI and EurHop stems from the desire to create a direct dialogue between the world of production and bottling technologies and that of independent beer, a sector in continuous growth and one that is increasingly attentive to quality and innovation. Through this partnership, SIMEI confirms its commitment to promoting excellence and research throughout the beverage supply chain, adding value not only to winemaking but also to brewery and craft beer production.

An alliance of values.

The partnership with EurHop consolidates SIMEI's mission to promote quality, sustainability and a technical culture that are common to all beverage supply chains.

This partnership confirms SIMEI's ability to build connections and highlight similar production experiences, supporting the spread of a cross-curricular technological culture that embraces wine, beer and other beverages. A journey that continues towards the next edition of SIMEI, where attention to the world of beer will continue to grow.

For the occasion, a few exhibiting companies at SIMEI 2024 were involved in a special issue dedicated to craft beer, with the aim of gathering reflections and insights on the current needs of brewers and consumers. A narrative that highlights the role of technology and research in supporting the quality, sustainability and creativity of the sector.

👉 Click here to discover the special issue on beer