Friday 15 November

11:30 – 12:30

Evaluation of sensory quality and labelling of olive oils

These are key issues, since on one hand they obligatorily involve a panel test as a product discriminator, and on the other, they lead to all the tough challenges that companies face in making a label. This should favour companies in communication with consumers, and yet, considering the current situation, when it comes to labelling companies are stuck, immobilized by the fear of incurring sanctions, which are frequently repeated, and which pose a serious and unresolved problem in relations between control bodies, marketing and design agencies and oil companies. Consequently, to date, oil bottles do not in fact communicate anything interesting or proactive to the consumer, for fear of exposure to sanctions and seizures. A problem that must necessarily be solved.

by Olio Officina, led by Luigi Caricato