Organised by Luca Grandi of Birra Nostra, a company set up in 2007 from the need to create a strong brand linked to the theme of quality Italian craft beer, with the aim of promoting both the culture of beer and the Italian protagonists.

SIMEI will be the showcase of excellence for the first edition of BeerForum, the "general state" of beer.

During the four days of the fair, from 12 to 15 November, issues related to the world of beer will be addressed together with representatives of scientific research, universities, research centres and institutional bodies, through conferences, masterclasses and talk shows.