At SIMEI 2026, wine will take centre stage not only through technology, innovation and industry expertise, but also through the language of art. 

This is the essence of In Vino VeritArts, the artistic project by Roberto Sironi, which brings an original and personal interpretation of the world of wine to the exhibition, transforming it into a source of inspiration for images, words, music and performance. 

The project stems form the artist's deep connection with the wine world and develops through a creative journey in which wine becomes both a source of inspiration and a meeting point between different forms of expression. Sironi's works explore the world of wine through an ironic, poetic and contemporary perspective, creating a dialogue between art and wine culture. During Simei, visitors will have the opportunity to step into the world of In Vino VeritArts and discover the artist's works through a performance specially created for the exhibition. Painting, music and words come together to offer a fresh interpretation of wine and its imagery, going beyond its productive dimension to explore its cultural, symbolic and creative value.

The performance will take place every day of Simei at 3:30 pm, at the In Vino VeritArts Area in Hall 3. A daily opportunity to pause, observe and experience a different way of telling the story of wine.

In Vino VeritArts
17–20 November 2026 | 3:30 pm
Hall 3 – In Vino VeritArts Area