Beyond the Exhibition: Discover Milan with My Fair Plus

In conjunction with SIMEI 2026, your experience in Milan can go beyond the halls of Fiera Milano.

Thanks to My Fair Plus – Beyond the Exhibition, the new digital platform promoted by Fondazione Fiera Milano, visitors and exhibitors can discover and plan their stay in Milan and Lombardy, exploring the many cultural, tourism and food & wine opportunities the area has to offer.

The platform connects the calendar of trade fairs with exhibitions, events, cultural attractions, experiences and food & wine offerings, providing new ideas to make the most of your stay during SIMEI. My Fair Plus also allows users to explore Milan through themed itineraries and plan their transport, accommodation and experiences during their stay. An AI Concierge also provides personalised suggestions based on users’ interests and the length of their stay.

During your visit, the platform can also be accessed as a web app directly from your smartphone, with no need to download an app, giving you easy access to useful information and suggestions wherever you are.

Attend SIMEI and discover everything Milan and its surrounding area have to offer.