The 2016 stops involve the main overseas exhibitions of our drinktec partner - Food and Drink Technology Africa (September) China Brew China Beverage (October), Drink Technology India (December) – and by Spring 2017 they will have touched on all the main EU and non-EU countries with a wine production tradition.
SIMEI AT THE CHINA BREW CHINA BEVERAGESIMEI took part in the CBB, the International Brew & Beverage Processing Technology and Equipment Exhibition for China, with an institutional stand where there were representatives from the Italian foreign trade agency, the ICE, and the Consulate in Shanghai and where the major SIMEI exhibitors had the opportunity to be present and visible to explore the trade fair and the market.
The CBB is an international exhibition for technology and equipment for the production of beverages and beer. It is a biennial event that started in Beijing in 1992 and has been co-organised by Messe München and the China National United Equipment Group Corp for the last five years.
From this year, the CBB is held in Shanghai and occupies 7 halls, 2 of which are international.
The presence of SIMEI at the CBB was aimed at presenting the next edition of SIMEI in Munich to the Asian public and promoting their presence by establishing contact with associations and potential buyers.
During the press conference attended by Reinhard Pfeiffer (Messe München), Petra Westfall (Messe München), Volker Kronseder (Chairman of the Supervisory Board KRONES), Richard Clemens (VDMA), SIMEI enjoyed ample visibility and was introduced as the most important and strategic new feature of DRINKTEC 2017.