WISE, the acronym for Wine and Industry Strategic Exercise, is a strategic development plan drawn up by the South African wine and spirits industries, projecting up to 2025.
Work on its drafting began in 2014 and has involved a team consisting of representatives of trade associations and organisations such as: VinPro, Salba (South African Liquor Brandowners Association), SAWIS (SA Wine Industry Information and Systems), WOSA (Wines of South Africa) and Winetech (Wine Industry Network of Expertise and Technology).
The need for a strategic plan for the sector stems mainly from the difficult situation facing the South African wine industry, where today only 13% of wine-makers (VinPro data) secure a reasonable profit from their work, 44% are working at breakeven and 40% at a loss (see also what we have said here).
Among the main strategic objectives, the WISE aims to move the wine industry towards a greater production of packaged wine. In fact, if today the ratio of bulk to bottled in South African wine production is 61:39, the long-term goal is to reach 40:60 by 2025.
The “health” of the South African wine industry is also likely to benefit from commercial treaties with the major key markets in exports, a growth in exports to the US (from the current 1% to 7% by 2025), China (from 1% to 7%), Africa (from 5% to 10%), in addition to a general increase both in production (from 3,30 to 4,30 million hectolitres) and in the wine tourism sector. FEB